Click It or Ticket


Click It or Ticket Banner

For more information on FDOT Click It or Ticket related programs and grants, visit the Safety Office's Click It or Ticket page.

Safety belts have been proven to be one of the best ways to save a life in a crash. Yet, many still don't buckle up. Worse still, not wearing a safety belt is a habit that will pass on to impressionable youth who, in turn, will think it is safe to not buckle up. The Click It or Ticket campaign focuses on safety education, strong laws, and law enforcement support to save lives.

NHTSA supports a national education wave and enforcement mobilization during this time period with a nationwide high visibility enforcement (HVE) campaign. FDOT will be leading a state-level campaign in conjunction with NHTSA’s national campaign, to build additional reach and frequency throughout Florida.

Click It or Ticket isn’t about citations; it’s about saving lives. In 2019, there were 9,466 unbuckled passenger vehicle occupants killed in crashes in the United States. To help prevent crash fatalities, we need to step up safety belt enforcement, day and night.

The goal of this campaign is to create safer roadways in Florida for all motorists, by increasing safety belt usage and subsequently decreasing serious injuries and fatalities related to no restraint use. 

Safety Belt Facts.

  • The national safety belt use rate in 2023 was 91.9%, Florida's safety belt rate was 89.4%. These numbers are good but can be better. The remaining 8.1% - 10.6% need to be reminded that safety belts save lives.
  • Among Floridians killed while riding in passenger vehicles in 2023, one in five were completely unrestrained and nationally, 26% of those killed in crashes were unrestrained.
  • The age group with the lowest observed use rate in Florida in 2023 is that 16-34 year old age range at 87.3%, and those aged 15-34 accounted for nearly 30% (28.4%) of all traffic related fatalities in Florida.
  • Men make up the majority of those killed in motor vehicle traffic crashes. In 2022, 72% of the 40,406 passenger vehicle occupants who were killed nationally were men. Men also wear their safety belts at a lower rate than women do. In Florida, the 2023 survey results indicate that female passengers are more likely to wear a safety belt than male passengers (92.8% versus 86.9%).
  • High-visibility safety belt enforcement is important 24 hours a day, but nighttime is especially deadly for unbuckled occupants. In 2022, 57% of passenger vehicle occupants killed at night (6 p.m.–5:59 a.m.) were not wearing their safety belts.
  • Rural versus urban locations: In 2022, there were 17,283 passenger vehicle fatalities in rural locations, compared to 25,203 fatalities in urban locations. Out of those fatalities, 48% of those killed in the rural locations were not wearing their safety belts, compared to 45% in urban locations.

Click It or Ticket 2024 Timeline.

  • Earned Media: May 6 - June 13, 2024
  • Paid Media: May 13 - June 2, 2024
  • Enforcement: May 20 - June 2, 2024

Resources

Social Media

Click It or Ticket  Social Media Banner

Download all social media images [ ZIP File 12MB ]


Videos